www.dmcg.co
Americana Brand & Product Design by David McGillivray
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Infinite Machine
Projects
Collaborate
7
Selected Projects
Momentous
Visual Identity
eCommerce
Packaging
Infinite Machine
eCommerce
Visual Language
Tolan
Visual Identity
Digital Design
Afina
Visual Identity
eCommers
Packaging
The Nue Co
eCommerce
Visual Language
Offhours
Visual Identity
eCommerce
Physical
Americana
Visual Identity
Digital Product
Usual
Visual Identity
Packaging
eCommerce
Format
Visual Identity
Website
Petal
Visual Identity
Website
Card Design
Clever
Visual Identity
Publication
Archive
Visual Identity
Publication
2008—2022
Digital Design
Visual Language
P1 by Infinite Machine is a radical new personal electric vehicle, pairing a cutting edge industrial design with breakthrough performance and utility.
Credits
Creative Direction & Design David McGillivray
Additional Design by Ananya Arora
Photography by Thomas Albdorf
Set Styling by Tina Houssman
Industrial Design Naman NandaGlass Design
Working directly with the founding team I helped evolve and refine  the brand's visual language in a digital context whilst to creating a world class luxury online experience that also delivers a streamline eCommerce experience for purchasers.
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Made in New York
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