I have a traditional design education, with a B.A. in Design from Brighton University, England. After spending several years designing at small boutique design firms in England, I moved to New York, and led design in-house at a variety of startups.

I’m a generalist by design, well versed in taking a founding team’s vision and helping turn that into a living breathing entity, from identity through to digital experience.

My real value comes from years of hands-on experience at a Creative Director level, both leading design in-house, and working independently with startups; uniquely positioning me to provide the kind of holistic design solutions that are typically expected to require a larger design firm.

I work directly with my clients, who normally hire me for:

→ Brand Identity Design
→ Digital Product / Web Design
→ Design/Creative Counsel

For hands-on projects I only work with one client at a time, so I tend to look for larger, well defined scopes that run for somewhere between 3—6 weeks. These projects are often creating a new visual identity or website from scratch, or a ground-up redesign if what already exists isn’t working.

I also make myself available in a design advisor capacity which can take shape in a myriad of formats that are helpful to new and growing brands; whether it’s helping to guide a creative vision in the early stages of a project, or providing advice and critiques to in-house teams or third parties. The output of these engagements normally takes the form of verbal feedback followed by written notes.

My clients are people who need an experienced, director level designer capable of executing or advising on all aspects of a project.

For hands-on projects, they have the business model nailed down, and know who their audience is, but need someone to craft the visual language around it in a thoughtful, strategic manor, and turn it into a polished brand experience. It’s also normally people that are willing to invest their budget in good design, but perhaps not the overheads and baggage that often comes with a traditional agency format.

For design counsel engagements it can be a variety of needs; people who don't need to outsource the entirety of a project, they might already have a team but want to augment them with some senior experience, or perhaps they just want an outside perspective during the early stages of a project. Each situation is different, but there’s normally a range of ways I’m able to help with what you’re working on.

At every stage I aim to be as direct and straightforward as possible. My approach is pretty fast paced, practical, and relatively organic – I try not to get caught up in unnecessary process. When I’m designing I won’t waste your time or mine showing you a folder full of different arbitrary design directions for the sake of it – you don’t need to see the blooper reel.  Instead I’ll move thoughtfully, and efficiently in the most appropriate direction, and iterate on it until we both agree it looks and feels right, and will perform as intended. I believe time spent making elaborate presentations or engaging in unnecessary theatrics is normally better utilised designing.

My work has been featured in Vogue, Techcrunch, The New York Times, and Apple keynotes, amongst other press. I've also won design awards from D&AD, Awwwards, Apple, and CSSDA.

And while big brand names and shiny trophies are nice, I care most about the people I work with, and how that collaboration is experienced by all involved. I believe that having a good working relationship with my clients is vital to producing good work product.

You can hear what my past clients have said about working with me here.

I work on a flat fee basis for projects, so I’ll quote you a single project price instead of an hourly rate. What I offer won’t be the right fit for everyone’s budget, so I like to remove the mystery of pricing as early as possible by providing a ballpark idea of what working with me might cost you. Consider $9k—$15k per week as a rough guideline for my hands-on design, with most of the works showcased on this site taking around 3—6 weeks to complete. Meaning most of my projects end up costing somewhere in the region of ~$30k—$90k. The scope of work, complexity of the problem, and a host of other influences are factored into my pricing, meaning every project is different, and these numbers should only be used for initial budgeting orientation.

Pricing for Design Counsel engagements varies greatly; please do get in touch if you're interested in learning more and I can provide some more specific guidance.

I regularly call upon my network of specialists in order to connect my clients with a range of services outside of design. I work with some of the most talented developers, photographers, and copywriters in the business, all with previous experience working with world class brands.

First up the best thing to do is shoot an email to hello@dmcg.co to get things moving. I get a large volume of new project inquiries, so it really helps expedite things if you’re able to tell me a little bit about you and your project (including rough timelines) upfront, that way I can also make sure no one’s time is wasted if it's not something I'm able to work on too. If you have a project in mind that you think I’d be a good fit for, let’s talk!

Thanks for stopping by.

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