David McGillivray
Who I am
Hello, I’m David McGillivray; a Creative Director and Designer based in New York City. I’ve spent the last thirteen years helping to bring brands to life through strategic design.
Where I'm from
I have a traditional design education, with a B.A. in Design from Brighton University, England. After spending several years designing at small boutique design firms in England, I moved to New York, and led design in-house at a variety of startups.
What I do
My real value comes from years of hands-on experience at a Creative Director level, both leading design in-house, and working independently with startups; uniquely positioning me to provide the kind of holistic design solutions that are typically expected to require a larger design firm.
I work directly with my clients, who normally hire me for:

→ Brand Identity Design
→ Digital Product / Web Design
→ eCommerce Design

I’m hands-on with projects, and only work with one client at a time, so that means I tend to look for larger, well defined scopes that run for somewhere between 2—8 weeks. These projects are often creating a new visual identity or website from scratch, or a ground-up redesign if what already exists isn’t working. I’m a generalist by design, well versed in taking a founding team’s vision and helping turn that into a living breathing entity, from identity through to digital experience.
Who hires me
My clients are people who need an experienced, holistic thinking, director-level designer capable of executing across all aspects of design on a project.

They have the business model and strategy nailed down, and know who their audience is, but need someone to craft the visual language around it in a thoughtful, strategic manner, and turn it into a polished brand experience. It’s also normally people that are willing to invest their budget in good design, but perhaps not the overheads and baggage that often comes with a traditional agency format.
My approach
I charge a flat fee, nail down a detailed scope, and agree on an accurate timeframe. So my clients know what they’re getting, when they’re getting it, and how much they're paying, before I move a pixel. At every stage I aim to be as direct and straightforward as possible. My approach is pretty fast paced, practical, and relatively organic – I try not to get caught up in unnecessary process. When I’m designing I won’t waste your time or mine showing you a folder full of different arbitrary design directions for the sake of it – you don’t need to see the blooper reel.  Instead I’ll move thoughtfully, and efficiently in the most appropriate direction, and iterate on it until we both agree it looks and feels right, and will perform as intended. I believe time spent making elaborate presentations or engaging in unnecessary theatrics is normally better utilized designing the actual thing.
What people say
My work has appeared in Vogue, Techcrunch, The New York Times, and a few Apple keynotes, amongst other places. I've also won design awards from D&AD, Awwwards, Apple, and CSSDA.

And while big brand names and shiny trophies are nice, I care most about the people I work with, and how that collaboration is experienced by all involved. Not to mention I believe that having a good working relationship with my clients is vital to producing good work product.

You can hear what my past clients have said about working with me here.
What I charge
I work on a flat fee basis for projects, so I’ll quote you a single project price instead of an hourly rate. What I offer won’t be the right fit for everyone’s budget, so I like to remove the mystery of pricing as early as possible by providing a ballpark idea of what working with me might cost you. Most of the works showcased on this site took around 3—6 weeks to complete, and cost somewhere in the region of ~$45k—$100k. The scope of work, complexity of the problem, and a host of other influences are factored into my pricing, meaning every project is different, and these numbers should only be used for high-level budgeting orientation.
I regularly call upon my network of specialists in order to connect my clients with a range of services outside of design. I work with some of the most talented developers, photographers, and animators in the business, all with previous experience working with world class brands.
Getting started
First up the best thing to do is shoot an email to hello@dmcg.co to get things moving. I get a large volume of new project inquiries, so it really helps expedite things if you’re able to tell me a little bit about you and your project (including rough timelines) upfront, that way I can also make sure no one’s time is wasted if it's not something I'm able to work on too. If you have a project in mind that you think I’d be a good fit for, let’s talk!

Thanks for stopping by.
David McGillivray


Art Direction
Visual Identity
eCommerce Design
Cait Oppermann
3D Animator
Frank Guzzone
A direct to consumer brand centered around one-size, genderless loungewear.
The brand was built around the Homecoat; a oversized hero product designed from the ground up to maximize comfort without forgoing aesthetics. I co-founded the brand in 2018 with Rebecca Zhou, and to date continue to direct all creative executions.
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Work with me
Studio DMCG, Inc.
© 2022
David McGillivray
Made In New York
David McGillivray