I charge a flat fee, nail down a detailed scope, and agree on an accurate timeframe. So my clients know what they’re getting, when they’re getting it, and how much they're paying, before I move a pixel.
At every stage I aim to be as direct and straightforward as possible. My approach is pretty fast paced, practical, and relatively organic – I try not to get caught up in unnecessary process. I prioritize getting designs to a place that feels 'real', fast. So you have the context you need to see what's working and make decisions as quickly as possible.
When I’m designing I won’t waste your time or mine showing you a folder full of different sub-par design directions for the sake of it – you don’t need to see the blooper reel or half baked work just to meet an arbitrary design direction quota. Instead I’ll move thoughtfully and efficiently in the most appropriate directions, and iterate on the most successful version until we both agree it looks and feels right, and will perform as intended. Sometimes that might mean I'll share just one or two initial design directions, sometimes it's five or even six; I don't promise a number, it's a creative process after all. But whatever I do show you in that first meeting, I'll promise you you're getting my best work.